Oct 26, 2016
“Enroll people into the story, engage them into the story so that they feel like they’re a part of something greater than themselves.” ~Isabelle Rizo
When you get clear on your story, you can know it internally, have it manifest externally, and align it with your online presence.
I met Isabelle in July of 2016 and signed up to work with her almost right away in the Singularity Circle, a mastermind for creative entrepreneurs dedicated to a more feminine approach to business (i.e. NOT “hustle til you die”)
Isabelle has a gift for teasing out what it is you’re actually offering of value to people based on your own, singular, unique story and experiences. I love her direct, no-nonsense approach and firm, but loving nudges out of the vagueness of the comfort zone. And I think you’re really going to love what she has to say in Episode 026.
“If you work hard, you sacrifice everything, you stay focused on your goals, and you burn the midnight oil, you are going to be a success — I’m just going to call BS on that because it’s still coming from our societal conditioning of celebrating hustle until we die. And that is not okay.” ~Isabelle Rizo
“You might be a luxury brand, but we’re going to talk about your poop too… we want to acknowledge that we’re human and we make mistakes and failure is part of the thing and we have a shadow part of our self and a light part of our self.” ~Isabelle Rizo
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